Owner of Flipp Salon Apothecary

Founder of Botanic Providence

Herbalist, Hair and Make-up Artist, Musician.

I have been both freelance and a "behind the chair" hair and makeup artist for two decades. I began my journey as a stylist here in the U.S. and was fortunate enough to start out in a small studio that encouraged the artistry of the craft as top priority, pushing the boundaries of creativity and cultivating a spirit of divergent thinking. I moved to Italy and lived and worked there until 2005. It was there where I worked as a freelance artist, mostly partnering with photographers in the aid of helping young models build their portfolios, and creating editorial material for the portfolios of the photographers, which solidified my desire to redefine what are considered traditional norms in beauty.

I have studied with many Master Stylists in a wide range of methodology and technique, from Toni & Guy, Aveda, Vidal Sassoon, Trevor Sorbie and most recently in the Spring of 2022 with Jayne Matthews of Edo Salon.

Hair and makeup are two of my favorite expressions of art as I see it more like 3D painting and sculpture, with the added benefit of giving the person in my chair an experience of well being, community, and joy.

As an Herbalist, I strive to give a truly holistic experience to my clients, as I firmly believe that true 'beauty" is a feeling, and a state of being. It comes from the inside and radiates outward, and it begins with balance. For more info on Herbal intake and consultations, please reach out to me through email, or contact the salon.

I have been a practicing Herbalist since 2005, and continue to study with various programs here and abroad. I practice the Vitalist approach and am an ongoing student at The School of Evolutionary Herbalism as well as a few other ongoing programs, and am the founder of Botanic Providence, a plant based self care brand that also incorporates supportive herbal therapies. I also have a Diploma in Organic Cosmetic Formulation through Formula Botanica.

I founded Flipp with the intentions of creating a safe space for the entire community and one for the artists to have artistic freedom in their creativity free of toxicity both chemically and philosophically.

Jo-Anna’s Instagram

The stylists at Flipp are a collaborative of independent artists and set their own rates. There is no expectation of Gratuity for any of our services.